Why your sales forecast is wrong (and what to do about it).
DEVON AKINS · 8 MIN
The Tracket Journal
Field notes on running a real business.
Product launches, customer stories, opinions on operations, and the occasional rant about why your CRM still doesn't talk to your books.
Atlas v4.0: a single graph for every customer.
After three years of quiet engineering, every Tracket app now reads from and writes to one canonical record per customer. Here's why we rebuilt the foundation, what changes for you, and what's coming next.
Payroll, the unsexy app we're proudest of.
YUKI HARA · 6 MIN
How Saurashtra Foods cut nine SaaS subscriptions.
EDITORIAL · 11 MIN
A defence of the boring CRM.
INÊS CARVALHO · 5 MIN
SOC-2, ISO 27001, and how we sleep at night.
RAJ MOHAN · 9 MIN
42 roles: who we're hiring and why.
MARCUS DOYLE · 4 MIN
Changelog
Shipped recently.
v4.0.12
Atlas duplicate-merge UI
You can now review proposed merges in batch with side-by-side diff. Undo any merge for 30 days.
v4.0.10
CRM forecast snapshots
Snapshots are now locked automatically at end of quarter and exposed in the Reports app for variance tracking.
v4.0.07
Books · multi-entity rollups
Roll up to nine entities and four currencies in a single P&L. Enterprise plans only.
v4.0.04
Desk · helpbot v2
The helpbot now searches across your private knowledge base and confidence-scores its answers before posting.
v4.0.00
Atlas — the unified graph
Three years in the making. Every record, every app, one canonical entity. Read the launch →
A monthly note from the team.
One email per month. Product updates, a customer story, no growth hacks.