Saurashtra Foods grew from a single namkeen-and-snacks plant in Rajkot to twelve facilities across Gujarat and Maharashtra in just over four years. Their tools didn't keep up. By early 2025, they were running eight separate SaaS products with three competing sources of customer truth — and a CFO, Hetal Bhatt, who could not trust any monthly close.
The problem
Sales lived in Zoho CRM. Support tickets sat in a freemium helpdesk with a 30-day retention limit. Books lived in Tally Prime running on a Windows desktop in the Rajkot HQ — accessible only on the local network. People and payroll were split across two vendors because Gujarat and Maharashtra had different professional-tax slabs and the original payroll provider couldn't handle multi-state.
Each system had its own customer ID, its own field for "company size", and its own definition of "active". Their CA, who came in twice a month to file GSTR-1 and GSTR-3B, spent the first eight hours of every visit just reconciling the four sources before he could even start filing. He charged for those hours.
Every Monday at 9am, four people from accounts spent two hours making the numbers agree. Twice a quarter, they didn't, and our GSTR was late.
Why they switched
The breaking point came in March 2025. A late-payment dispute with a distributor in Vadodara turned ugly because the customer's CRM record said "no outstanding balance" while Books said ₹4.8 lakh was overdue. The distributor had paid — to a defunct bank account that Books still had on file. By the time anyone reconciled, three weeks had passed and the relationship was sour.
Hetal had been hearing about Tracket from another food processor in the Saurashtra association — Bharat Snacks, who had moved off Tally + Zoho the previous year. After a 90-minute on-site demo at the Rajkot HQ, the founders signed in May 2025.
The migration
Tracket's white-glove migration team ran the cutover over six weekends. CRM came first — 14,000 contacts deduplicated down to 9,200 canonical records. Books second, with the entire Tally chart of accounts mapped and three years of historical data imported. Helpdesk third. People and Payroll last, with all 480 employees onboarded across both Gujarat and Maharashtra entities.
The crucial trick was running parallel ledgers for Books — Tally and Tracket both producing reports for two months — so the audit firm could attest to the cutover. The first GSTR-3B filed entirely from Tracket was for August 2025. It took the CA 90 minutes instead of his usual full day.
The result
Nine SaaS subscriptions retired (Zoho CRM, Freshdesk, two payroll vendors, Tally annual licence, three department-level Google Sheets that had grown into shadow systems, and a separate WhatsApp Business broadcast tool). ₹1.2 Cr in annualized recurring savings, net of Tracket's bill. The monthly GST close compressed from 14 days to 4. Most importantly, the four-person Monday reconciliation meeting was deleted from the calendar.
We cut nine SaaS subscriptions and our GST close got better, not worse.
— HETAL BHATT · COO · SAURASHTRA FOODS
What is next
Saurashtra is now piloting Tracket Inventory and Manufacturing across two of their twelve plants — replacing a 2014-vintage local ERP that nobody on the current team has the credentials to administer. Roll-out across all twelve plants is planned for Q1 2027.